Data Driven to (well) answer your questions

Without data, you're just someone with an opinion

FAQ Business Web, Real Estate, Tech updated since 2010

Also ask your personalized question !

 
launch ad campaign

SEA coaching: launch your Google Ads campaign with an expert

Create and optimize your Google Ads campaign with your Profiscient specialist in SEA. The SEA corresponds to paid referencing,…
Example-of-virality-Ice-Bucked-Challenge

What Makes Content Go Viral on the Internet?

If you are familiar with web marketing or SEO blogs, you have probably read articles or ...
buy apartment ireland

Buying or renting an apartment in Ireland?

Given the high rental prices, should you buy an apartment in Ireland when you have a career opportunity?…
google nofollow link penalty

Google penalty possible for nofollow links?

A site that makes a "clickable" link to another site sends a positive signal to Google. A site that…
estimate value of online business website

How to estimate the value of a website or a web business?

Many software programs offer an automatic estimate of your website, based in particular on free data at ...
real estate buyer psychology

How (good) to negotiate a real estate purchase? (apartment, house…)

You have decided to take action, to buy your principal residence or for a rental investment. How to negotiate well...
crazy tenant

A future alienated tenant in BREST?

After presenting you with a top 10 of my worst tenants and then a case of difficult management of an alienated tenant,…
unpaid rent what to do

Unpaid rent: what to do?

When you own a single rental unit, with a loan to repay each month, the impact of unpaid rent is great. That…
expired domain name auctions

Expired domains: why and how to recover them?

Many SEOs are interested in expired domains. Indeed, a good referencing in Google is links + content. To get…
rental management advice

10 (proven) rental management tips

A good investor is also a good manager. Here are some rental management tips for living well over the next few years ...
neighborhood disturbances psychiatry

Neighborhood problems: when the owner also manages a psychiatric emergency

When I bought my first goods, I filled out beautiful EXCEL sheets, where the rents quietly offset the monthly payments of ...
buy or rent principal residence

Buying or renting your main residence in your city?

As soon as I signed a permanent contract after my studies, I bought my first apartment. I was still in a roommate and I had...
online survey scam

Earning money with surveys: the old school scam?

In 2010, I wrote the first version of this article on the online survey scam. I first thought...
work deductible property income

What expenses can be deducted from property income?

The forum question of the day concerns the expenses of fitting out parking lots and green spaces. Can we deduce them from ...
Risk of requalification as a goods dealer

Risk of requalification as a property trader: how to avoid it?

An Internet user is considering a strategy of multiple purchases to cause and maintain a land deficit, so as to limit taxation. This…
difficult clients real estate negotiator

Top 10 difficult clients for a negotiator

In 2012, I had the pleasure of doing a replacement as a real estate negotiator in a notarial office. After…
what to do choice life money

What to do with your life and your money? The basics

The most important thing is to use your time (your life) and your money according to your PROJECTS. What are your…
real estate bubble falling market

A housing bubble? Will the market go down in 2022?

Since I became interested in real estate, that is to say since my Master 2 thesis in 2004, I read every month…
worst tenant housing

Real estate investment: Top 10 of my worst tenants

After buying a first apartment in a small condominium in 2007, I opted for the purchase of complete buildings afterwards. The idea...
First rental investment BREST

First rental investment – ​​2007 to 2022

At the end of 2007, I made my first rental purchase with a T1 in BREST. Almost 3 years after my studies,...
how long to borrow

Home loan: over what duration (logical) to borrow?

The loan period for the purchase of real estate is not always a choice. The world is divided into 2 categories,…
sell real estate fast

How to sell real estate quickly (and at a high price)? (apartment, house, etc.)

I often hear a salesperson conclude: "I'm in no hurry". Yet, while it is reasonable to test a price slightly…
Real estate buying and selling advice

House or apartment real estate purchase checklist: 8 vital checks

To help you in your search for an apartment or a house, I offer you a list of 27 tips / questions…
Custom clothing

Personalized clothing: what interest for a company?

Increasing its notoriety and sales is the challenge that every company must take up on a daily basis. There are several ways to do this ...
business-understanding

Understand the concept of legal form in business creation

Several steps are essential for the creation of a company. Among those mandatory and not insignificant is the choice of…
rental property owner risk

The rental risk of the (courageous) owner who invests in real estate

The race against time has started: I still have to last 23 years before reselling my first buildings.…
Purchase house sale in life annuity

Should you buy or sell your house in life?

Since 2013 and the first writing of this article, the life annuity has developed in my department (29). At the time, he…
how to choose web host

How to choose a good web host for a website with high traffic?

The Internet has nearly 2 billion websites in 2022, and this figure is far from stabilizing. The…
speaker-director

Supply chain director: at what level does he intervene?

The supply chain director is responsible for coordinating operations to ensure the smooth running of the supply chain.…
image-companies-microphone

Headset with microphone: 3 criteria for companies

In a professional setting, the headset with microphone is a very practical accessory. It meets the needs of mobility and…
promote-events-how-to-brand-during

How to promote your brand at events?

To attract new customers and gain visibility, you must adopt an effective communication strategy. It is in this…
invest SCPI shares

SCPI: should you (lucidly) subscribe to shares?

The acronym SCPI corresponds to civil real estate investment company. This is called "rock-paper". You hold…
motion design

Motion design: a communication tool full of potential

Recently, the world of marketing has put forward a concept with high added value, but whose strategic interest is not…
consumer-questions-your-ask-panel

3 questions to ask your consumer panel

Composing a consumer panel is not always easy. Once the individuals have been brought together, it is still necessary to find the appropriate questions…
Comparison shopping service CSS

Comparison Shopping Service (CSS): should you use (only) that of Google?

The Comparison Shopping Service (CSS) was born from the condemnation of Google in 2017 to a fine of 2,4 billion…
start-status-for-eurl-bon

EURL: a good status to start?

For entrepreneurs wishing to launch their business, the choice of legal status is a fundamental concern. It determines the...
in which-areas-does-3d-printing-intervene

In which fields does 3D printing intervene?

Also called additive manufacturing, 3D printing is a set of processes that relies on the addition of material via modelling.…
web 3 polygon

Learn Web3 – become blockchain developer

My interest in Web3 and blockchain development really kicks off in 2022 with this job posting on…
fiduciary companies

The role of a corporate fiduciary

From the completion of administrative procedures to accounting and human management, the daily management of a company can sometimes be difficult.…
real estate-how-to-optimize-the-profitability-of-a-property

Real estate: how to optimize the profitability of a property?

Renting out your property does not necessarily guarantee you a good return on investment. Many investors...
secure-ecommerce

E-commerce: how to secure your shipments?

In the online sales sector, the sending of parcels must be prepared carefully. Above all, you have to think about…
sms-campaign-when-to-choose-to-launch-it

SMS campaign: when should you choose to launch it?

Appearing at the same time as the first mobile phones, SMS (Short Message Service) are now among the marketing levers…
decryption-of-the-energy-transition-law-for-green-growth

Deciphering the energy transition law for green growth

The fight against climate change and the optimization of energy independence are two essential issues pursued by the French State. It is…
sell free

Digital Nomad: selling free?

The term digital nomad is often associated with a freelancing system that allows you to work entirely remotely from…
referencing-francophone-choose-which-agency

Francophone referencing: which agency to choose?

To deploy an effective natural referencing (SEO) strategy, SEO agencies have become essential players for companies.…
recycling organic matter

How to recycle organic matter in the food industry?

Tons of waste are produced every year in the food industry. 70% is organic waste. These are residues...
image-increase-digits-how-to-sales

How to increase sales through your digital channels?

The importance of digital channels in the marketing and sales strategy of companies is well established. When used well,...
seafood e-commerce

How to make a seafood e-commerce site progress?

Louise writes to us about her seafood e-commerce site: "Good evening Erwan, Again a big thank you...
recycling organic matter

Green Business: eco-responsible products sold 7,1 times better

I gladly practice recycling using my yellow bin but I tend to be wary of everything...
Become a real estate investor

How to become a real estate investor?

Real estate is one of the most profitable and stable markets, and it also presents little risk for those who ...
best SEO dofollow directories

Top 35 of the best SEO directories to attack 2022

Here is my list of the 35 best SEO directories without backlink, to improve your natural referencing in Google in 2022.…
affiliation-training-errors-1200

Affiliation: training to avoid mistakes

Affiliation is a solution more and more popular with entrepreneurs who want to earn income quickly. Accessible to…
Real estate price crisis

Is real estate returning to its pre-crisis prices?

Is the real estate market too expensive? Is it worth buying? The real estate market follows trends see ...
mortgage loan refusal

Suspensive loan condition: not getting the agreement to stop buying?

Can we use the suspensive condition of obtaining a loan as a pretext to give up the purchase of a property? That's the question…
prepayment loan

Early loan repayment: is it worth it for you?

Is it a good idea to buy back (liquidate) your life insurance policy for an early loan repayment? It's here…
good time to buy or sell real estate

Is it the right time to buy or sell real estate?

All real estate professionals will tell you: "now is the right time to buy!". Obviously, coming from a negotiator, ...
SEO strategy to gain links

5 SEO strategies (proven) to gain links in 2022

"Hello Erwan, how are you? I am currently in a company in the company culaud (https://www.culaud.fr/) the objective is to generate more traffic and therefore more…
professional-support-analysis-of

Analysis of professional support

The business is a highly competitive environment. There are many opportunities for employees to stand out. However, it is ...
sitewide links

SEO: should sitewide links (footer, menus, etc.) be avoided?

You are trying to promote your E-commerce and naturally, this requires good SEO. To sum up, SEO ...
modern-reporting ip

3 keys to modern project reporting

Project reporting makes it possible to periodically determine the performance indicators of a project. This is an essential element ...
SERP MOZ correlation

The real estate market in the 16th arrondissement of Paris

The Paris 16 real estate market is first and foremost a search for a location, a neighborhood and a street. You just have to ...
omnichannel strategy

Why do big brands use an omnichannel strategy?

I received a simple question this week: what does omnichannel strategy mean? Additional question: should we grant ...
Youtube business leads

Business: are your prospects on YouTube?

The leading video hosting platform and number 2 among search engines, YouTube is no longer just fun. The…
Improve customer relationship

3 tips to effectively improve customer relations

A business that wants to be successful must pay particular attention to the customer relationship. Fame and development ...
picture-sale-on-internet-a-main-framed-practice

Internet sales: a supervised practice

You are a professional and you want to start an e-commerce site, but you don't know where to start. You…
influencer marketing

How to use influencer marketing to develop your business?

For years, I have been doing influencer marketing without knowing it. My daily life is SEO (natural referencing). I help the ...
LMS tool to create your training and learn

LMS (Learning Management System): the powerful educational tool

In the era of globalization, we are witnessing a real revolution in new technologies and digitization. Thus, several ...
SEO strategy box rental

Box rental: how to gain customers with the Internet?

Gaining customers on the Internet means making your website more visible. Today I show you an example with ...
wordpress maintenance

Why switch to the Gutenberg editor for your WordPress site?

To begin with, what is the Gutenberg block editor? Also called WordPress block editor or Gutenberg editor, it is the editor ...

Invest in Ireland (apartment purchase, rental, etc.)

I received a question this week regarding a real estate investment project in Ireland in the form of buying an apartment ...
Using EMD exact match domain for SEO SEO

Should you use an EMD (exact match domain) for its referencing?

The Exact Match Domain (EMD) is a domain name that contains the keywords of the query on which a…
How to succeed in your E-commerce

How to succeed in your E-commerce? 3 essential research

The success of an E-commerce depends on the turnover generated. On the Internet, 1% of qualified traffic = 1% of turnover.…

How to calculate the rent increase?

An owner or a lessor has the right to review the rent of his property over a period of time…

Commission-free agency: what if you saved your money?

The term commission-free agency is opposed to traditional agency practices. When you put your property up for sale in an agency ...
How to develop international Startup

How to (correctly) develop a startup internationally?

The international development of a company is a logical step as soon as the growth prospects on its…

What are the keys to a good rental investment?

In times of crisis, real estate is reassuring. This is the reason why the stone remains one of the favorite investments of the French, ...
succeed company logo

4 tips for successful company logo design

A central element of a company's branding and branding, the logo is a powerful marketing tool. So follow ...
personalized-corporate-packaging

The advantages of personalized packaging for your business

Communication is essential for any business and can take many forms. Among the most common and most effective, ...
virtual reality professional use

Augmented reality and virtual reality: what are the professional uses?

When I was a teenager, virtual reality was a headset intended for PC or console gaming (Nintendo Virtual Boy ...
Why team building

Why are team building activities essential for companies?

Team building or team building has been practiced since 1980. If Anglo-Saxons are fond of this management tool,…
united hands coming together

Technicians: how to better manage your daily interventions?

No matter what industry you're in, you certainly have technicians in your workforce. These collaborators are ...
succeed affiliate campaign

How to have a stress-free affiliate campaign?

Affiliation is in the sense of internet marketing is the fact of promoting its products and services through associates / ...
SEOCamp Day 2013 conference

SEO Camp Day Angers: what has changed since 2013?

In 2013, I participated in the SEO Camp Day in Angers. As I quietly recycle my content, I asked myself ...
offline business digital transformation

The digital transformation of an offline business

What can digital transformation do for you and your business? The subject is trendy but always broached under ...
E-commerce product not available SEO

E-Commerce: what to do with a catalog product that is no longer sold?

The question of the week comes from Clémentine: what to do when a product in your E-commerce is no longer available ...
infinite scrolling seo

Accordions, infinite scroll, tabs: is it good for SEO?

Should we consider accordions (accordions), infinite scroll and tabs as a blessing for the user experience and natural referencing ...
I take my place back - Alex Dupont SB 29

[Tribute] Alex Dupont is part of the Stade Brestois brand 29

Alex Dupont died August 1, 2020. And I am still a little moved in 2021. Sofoot brilliantly summed it up…
Subdomains and SEO

Should we use subdomains for SEO?

"Hello Erwan, I have a quick question about subdomains. I'm making a site that sells 3 categories of products.…
Internet SEO agency

What is an Internet SEO agency for?

One of the faults of a professional blog? Being too sharp, too specialized, when a majority of readers are already struggling to ...
Promote products with an influencer

How to promote your products and services on the web? With influencers!

The entrepreneur who wishes to sell his products on the web has several options: "Paid" referencing = sponsored links (SEA).…
Find company slogan

6 tips for finding a catchy slogan for your small business

"Just do It", "Because I'm worth it", "What else", "Life is beautiful, for adults and ...
spam referral fake traffic seo

Referral spam: fake traffic, robot visitors to attract you

"Good evening Erwan, I hope you are doing well. I have a large chunk of my sealoft.fr site traffic coming from bottraffic.live (since ...
Improve website visibility

How to improve the visibility of a site in certain regions?

"Hello, I have a question that my internship supervisor would like me to pass on to you. As you can see on the document, ...
Web maintenance contract

What is a maintenance contract for a website for?

A website is like a garden. Once created, fitted out, it requires regular maintenance to remain in its ...
Invest Bitcoin Nabilla

Bitcoin: should you trust Nabilla to manage your wealth?

In 2018, Nabilla released a video on Snapchat, in which she promoted bitcoin: https://youtu.be/Xgx0DmPIMLc "even if ...
Construction web tools

5 types of digital tools that simplify the life of construction professionals

The impact of digital technology is spreading in all areas, even in the building sector. Indeed, professionals in this sector can ...
Best LinkedIn Tools

Top 7 of the best Linkedin tools to boost your ROI

LinkedIn has moved from the stage of a social network looking for a job to that of a platform dedicated to professional relations.…
Improve SEO Traffic Ecommerce Fashion Clothing

How to improve the traffic of a fashion - clothing e-commerce site that is starting up?

A little before the holidays, I received an email from Bryann, who is working on the natural referencing (SEO) of an E-commerce ...
what to do with expired domain

Purchase of an expired domain: topic and management of backlinks

"Hello Erwan, I am Guillaume and I am part of the CPEC59 class from Formaouest. For a personal project, I have…
Keyword research questions SEMrush

License plate: keyword exploration and popular question searches with SEMrush

I sometimes hear in training "I don't know how to write"; "I have no ideas". But the job of SEO is ...
wordpress website hacking

How to secure a WordPress site victim of hacking and spam?

If like me you manage a few websites using Wordpress, you may have already received the following alert: By typing ...
Request headers too large bug RM Sport TV

Request headers too large on RMC Sport: how to correct this error message?

When I opened RMC SPORT one evening, I got the following message: "request headers too large". I realized…

Occupy the accommodation of a SCI free of charge

What are the conditions and consequences of occupying SCI accommodation free of charge? "Hello, We have ...
types of professional insurance

5 (credible) reasons to insure as a professional

Getting into entrepreneurship is a gamble that involves a lot of risk. To limit the damage, it is advisable to subscribe ...
growth hacking definition

Growth hacking - growth marketing: it improves your fundamentals

I just read an article on the "top 10 growth hackers" to follow on Twitter. Except that among ...
outsource webmarketing

Why and how to outsource your web marketing?

Outsourcing or "outsourcing" consists of delegating the task of carrying out a task to another company. We did a ...
improve usability adwords management page

How to improve the usability of your landing page?

The quality of a landing page is essential in the implementation of an SEO strategy. Also, Google ...
secure online payment

How to be sure to secure your online payments?

If you are used to shopping for goods and services online, you should ...
physical media advertising

Physical communication media remain attractive

While it is true that today, digital communication has gained ground, we must not lose sight of the fact ...
e-commerce conversion

Conversion to e-commerce

Do you want to turn your visitors into buyers? This is quite normal, because it is the objective of an online store. I…
intranet site

Should we optimize intranet sites or sites where access is protected?

"Hello, I have a quick question regarding SEMrush. Is it possible to recover with SEM Rush or another tool, the data ...
create prospecting file

How to create your prospecting file?

Do you perfectly identify your targets and want to launch an email prospecting campaign? Unfortunately you lose too much ...
Bing Webmaster Tools

See links to your site for free and efficiently with Bing Webmaster Tools?

The battle has been raging for years between Bing and Google. Popularity level of the search engine, the distribution of…
Google Search Console

Google Search Console: 6 pro tips to boost your site

Since January 2018, Google has revised the Search Console ... to make it an essential tool for any developer / SEO. Here are 6 ...
CMS host domain name

The basis of a website for success: domain name, host and CMS

Like almost everyone in my generation, I learned computer science on a self-taught basis. Then I studied law.…
Ecommerce packaging make a good impression

E-commerce packaging: how to make a good first impression on the customer?

Many French people today turn to online sales sites to make purchases and ...
Make more Youtube views

Youtube SEO: how to get more views on your videos?

At present, Youtube has almost a billion very active users. If influencers quickly seized the niche for ...
advertising object marketing communication support

Marketing communication media and promotional items: what options do you have?

Advertising is an important element in communicating with potential targets. Communication media and advertising items ...
CRM digitalization public service

How can a CRM help the digitalization of a public service?

In the digital age, all commercial companies are digitizing their activities. Public service is also not ...
promotional items strategy summer sales

Promotional items: what strategy to adopt for the summer and the sales?

During the summer and during sales, various commercial or communication strategies can be implemented by companies. That…
Communicate in times of crisis

Social networks: how to communicate in times of crisis?

It's no longer a secret for you: being on social networks nowadays is as vital as ...

How to ensure the web marketing of a product that is apparently not very sexy like the rubber seal?

Web marketing encompasses advertising techniques used on the internet to boost the sale of a product or service.…

How to integrate SEO into your inbound marketing strategy?

Marketing is a field of activity made up of many specific techniques. These allow site promoters to have more visibility. As such, inbound ...
website migration host

What are the critical factors to consider when selecting a new web host to migrate a website?

There are thousands of web hosts on the Internet, with companies that have existed since the network was launched ...

How e-commerce is carving out its place in the interior decoration market

In the 70s, the garage in the center of my town moved its activity from the center to the outskirts.…

Which personalized advertising object should be preferred for a VSE / SME?

Personalized promotional items are small accessories that can serve as a support for a company's logo or slogan. They mainly offer two advantages to said structures.…
e-commerce packaging

E-commerce packaging: what solutions for VSEs / SMEs?

The period is particularly busy, both virally and for e-commerce. Indeed, with the Covid-19, e-commerce purchasing is ...
zero waste shop

Open an e-boutique for zero waste products!

Ecology and environmental protection are today at the heart of all concerns, one of the reasons why good ...
Future Cloud USB Drive

What future for the USB key in the age of the cloud?

Data storage is changing dramatically. My first games on CPC 664 had to be typed by hand ...
optimize its UX for its e-commerce site

Is it really essential to optimize your UX for your e-commerce site?

If you have an e-commerce site, you will notice that more and more players in the sector are opting for a ...
social media logo guide

Guide to social media logos

Thanks to our logo design services, we have had the opportunity to work with several professionals who want to create ...
secure wordpress blog

How (good) to secure your blog under WordPress?

As we all know, the internet has become the primary research tool and the primary purchasing platform for the general public.…
master social networks

Social networks: how to become a master in this area?

Instagram, Tweeter, Facebook, Tik Tok and YouTube have become so important that today's society can no longer…

How to assert the presence of your company at a trade show?

Trade shows and fairs are an effective lever for promoting a business. Unfortunately, participating is not enough ...

E-commerce: 3 essential points for setting up the sending of your parcels

Starting an E-commerce activity has never been so easy from a technical point of view, but never so difficult because ...

Lol "Pro team"

28/03/2020: First T3 Clash ... And first victory: 15/03/2020: March 15, 2020: COVID-19 threatens us. The schools are closed and I…

4 ways to promote your business on a budget

Some companies allocate a significant portion of their budget to marketing and communication. These investments make it possible to increase…
Gallery digital kiosk

Why equip yourself with an interactive terminal or a touch table for professional events?

For the success of a seminar, a workshop and even a trade fair, it is not uncommon to see companies ...
buy social media fans

Should we buy fans and "likes" on social networks?

Many companies when they start on the Internet have the reflex to register on social networks. Time passes ... and the ...

What use of digital technology in Brittany? Internet users, SMEs, communities ...

In 2013, exactly 5 years ago, I proposed a first article on digital uses in Brittany.…

Web and telecommunications: state of play and outlook for the sector

The telecommunications and web business market is booming in France. With the unconditional integration of digital ...

The effectiveness of personalized neck warmers for its marketing strategy

One of the most popular marketing strategies for companies today is the use of ...
instagram local promotion

Social networks: example of local promotion on Instagram

In 2014, I submitted a first article on Instagram. 6 years more, this network has definitely established itself among the networks ...

SEO audit: 3 (solid) avenues to increase your traffic and sales

On a majority of sites, the correlation is quite perfect between increased traffic and increased turnover. And…
how to calculate facebook edgerank

What are the elements taken into account in edgerank?

In 2019, the social network Facebook had more than 37 billion active users in France. More than one in two French people ...

Office rental: what if sharing was a better plan?

As a child, you may have dreamed of having your own boutique, store or local, of being a trader or of having an office in the street ...
Dynamic dispaly

Dynamic signage: connected screens serving businesses and businesses

Last month I was already talking to you about digital signage, the "display" on screens outside your home ...

Why use a communication agency when setting up a business?

Many companies are reserved at the idea of ​​entrusting the creation of their website and their digital communication to ...

Accounting of independent consultants: 3 concepts to understand imperatively!

When setting up your business, one of the first steps in a business plan is to determine its status. A search…

3 decisive elements for a digital poster campaign

Digital display conquers public space: street, waiting areas for public transport (stop or ...

Disappearance of third-party cookies in Chrome: what will this change?

The American giant Google announced on January 14, 2020, the deletion of third-party cookies by 2022. It is…

3 (relatively) good reasons to hire an interim manager

2020 has just started, but it is already an opportunity to learn a new expression for some: interim manager. You know…
grow instagram audience

5 Proven Ways To Build A Massive Instagram Audience

Instagram is one of the most popular social networks in the world. At the end of 2019, it had more than a billion active users ...

Why use the services of a web marketing agency in 2020?

The majority of business creators and managers today have a computer background that allows them to be comfortable with ...

Corporate travel - How to organize it efficiently from start to finish?

Are you an entrepreneur? Do you have a business trip underway? If you don't yet know how to organize ...

Mobile amplifier: what is it for? How to choose it well?

Good communication requires good network coverage, whether for calls or the Internet. In campaign…
WebRTC switchboard

WebRTC technology revolutionizes the possibilities of traditional telephone switchboards

As technologies evolve, consumers become more demanding. The possibility, thanks to the shops in…

4 steps to set up your digital strategy

The term digital strategy is not new in France. According to Google Trends, it has become quite popular since 2013: With…

4 (relevant) reasons to use personalized fabric bags for your business

In a previous article, I explained to you that, despite the Internet and its fabulous marketing possibilities, good advertising items…
install windows 10 pc legion

Install Windows 10 on a New Legion Laptop PC (Y540)

Once a year, I deviate a bit from Web Marketing to chronicle my life a bit and provide ...

Don't just think of Dropshipping but Business

Regularly, during the SEO trainings that I lead, I am asked about Dropshipping. Videos abound on YouTube where ...

Managing your SEO when you're a small business

On the internet, good visibility is the sinews of war. If you do not benefit from it, you will have all the ...

Digital in Paris: definition and concrete application

Digital is regularly at the heart of the news in Paris. Just take a look at Google News:…

Buying your first investment property: the 10 mistakes to avoid

Who has never dreamed of owning an investment property or a group of apartments in a building to put them ...

Update of the algorithm dedicated to rich snippets

Google has decided to modify its algorithm which is dedicated to rich snippets or rich snippets. This action aims before ...

How to manage Absenteeism and Presenteeism in the age of web 2.0?

From 2007 to 2010, I worked in Ireland at Blizzard. Each employee benefited from 7 "sick days". He could without ...

How to diversify your online marketing

Choose the best technologies and strategies to grow your business Whether you have a physical store or not, marketing ...

SEO, a rational art with an element of uncertainty

Nate Silver is a brilliant statistician specializing in baseball results… and political elections. In 2008, he predicted ...

How to improve the referencing of an association's site in Google?

Claire has just asked me for advice concerning the referencing of the ANR France site (Association Neurofibromatoses et Recklinghausen): "We…

How to optimize the product page of a shoe e-commerce?

"Hello Erwan, I am contacting you today, because I need your advice regarding SEO. What a surprise! My internship…

The DSO: what is it and how important is it for the company?

The DSO, or Days Sales Outstanding, is a recurring term within the company, especially when looking at the…

How to choose your SEO consultant?

Search engines now play an important role in making you known to the general public or to a target ...

The Pinel law and the right of pre-emption

The Pinel law assimilates several principles, several advantages, but also several rights of which the right of pre-emption is one of them.…

How to optimize the management of your point of sale?

A point of sale needs an effective management strategy to have better profitability. This involves many ...

Carla Bruni Sarkozy Foundation website: a justifiable cost?

During an SEO training last week, I discussed with the trainees the costs of creating a site. The price…

Make Money with AliExpress, Shopify, and Dropshipping?

With each E-commerce training that I offer, the question comes back: what do you think of Dropshipping? Can we earn money ...

How to modify the title and the meta description of a page? WordPress example

"Hello Erwan, I wanted to ask you if it is possible to explain to me again how to change the information on the…

How Print can help your E-commerce: interaction and reassurance

Hardcore internet user since 1997, I do not miss an opportunity to think about the contribution of offline marketing for a…

[Update] Interview with Mehdi Coly, founder of Linkeyword

  In 2013, I got to know Mehdi Coly during the development of his Linkeyword platform and this ...

The trade show: ideal for starting a business

I am currently exploring conventional or traditional marketing. After the promotional items last week, I am offering you today ...

Are gifts, goodies or promotional items a thing of the past?

Regularly, I accompany a few creators or more experienced managers in a reflection on the marketing of their company. Very often this one ...
how to choose web host

How to choose your host for a web project?

When you start on the Internet, the question of choosing the host does not arise. We type the query "create a ...

How to position yourself on the real estate market in 2019?

Le Monde has just published an article potentially worrying for all those who have a real estate project. Buyers and ...

The keyword SIRET according to the PAA, associated research and Answerthepublic

Google tends more and more to answer the Internet user directly, or even to anticipate his questions. When you type the ...

Pure player: do you have to rent a commercial space?

The expression pure player commonly refers to a (young) company which operates exclusively on the Internet. Example: web magazine which ...

How to create an effective banner ad?

The dissemination of banner advertising is a means of communication that more and more companies are using. Known for…

Foldable smartphone: who will win Nextlevel's SEO competition?

After the "SEO Hero" contest of 2017, French SEOs are very busy with Nextlevel's foldable smartphone contest.…
How does hologram work

How does a hologram work? What applications for marketing?

To simply define a hologram, it is a 3-dimensional photograph. Like many young people of the 80s, my first ...

The essential elements for successful business change

In a constantly changing environment, companies have to reinvent themselves as they go, at the risk of ...

The GDPR: a positive impact on the domiciliation of companies

If you type "direct debit" in Google News, you may come across very different subjects: Bank direct debit. Domiciliation ...

5 reasons to keep printing flyers

One of the components of the digital transformation is "paperless", the fact of limiting or even eliminating impressions and ...
E-mail marketing

Email Marketing: Finding a Better Way to Select and Distribute Content

In the last few years, email marketing automation systems have had a global impact - and it's not difficult ...

Digitization of companies and professions: threat or opportunity?

The word "digitization" is quietly invading articles on the Internet. In each comment at the bottom of the page or on Twitter, a…

Office rental in PARIS: what are the criteria for prospects?

SEO tools naturally make it possible to classify a website well, but also more surprising tasks such as studying ...

What you need to know before terminating the activity of a self-employed person

Even the best adventures have an end, so it is normal one day to ask the question of the cessation ...
newsletter software

5 benefits of newsletter software for your marketing campaigns

More and more users are reading their emails on mobile devices, and companies are getting it right. The…

Quick thinking on a professional vehicle ad site

B2B E-commerce and B2B networking platforms should eventually exceed the turnover of E-commerce ...

Real estate expertise: conquering a top position on Google

Since my studies, I have been seriously interested in real estate. In master, I wrote a thesis "earning with real estate"; then I have…

The 7 Most Absurd Marketing Translation Mistakes

During an article on the "7 fatal errors for an E-commerce", we had already discussed the need for a translation which ...

Microsoft Dynamics 365: How does the installation go?

With its Dynamics 365 software, Microsoft has set up a global business solution that combines a powerful system ...

4 tips to not (stupidly) miss your job interview

While surfing the English-speaking press, I came across some rather quaint stories related to job interviews.…

7 Fatal Errors in E-commerce

N ° 1: Forcing the customer to create an account to place an order Have you ever made purchases ...

Site One Page: sufficient for craftsmen and their local referencing?

Hi Erwan, I am currently a freelance web marketing consultant. Like you, I am passionate about my job. I'm working on ...

Rank well on the query "cotton gauze" in Google?

Hi Erwan! I will need a hand, I am on my training file in the words section ...

RBE: the form of death

I am making an aside on this blog for a significant administrative difficulty in 2018: the "Ultimate Beneficiary Register" or ...

Doming: a fad or an investment to be trivialized?

When I was a teenager I had regular black jogging pants. Thanks to her golden pencil, my mother added the acronym ...

Lyon, the digital capital rather than Paris?

In 2013, Google Penguin 2.0 ravaged many sites, especially those of small publishers who abused exact anchors ... ...

Gray card, carpooling, tolls: towards more digital

The administration is moving towards more digital services. Everyone forgets the successes, that is to say the sites and services where no one ...

E-commerce: how the biggest make the difference thanks to their logistics

E-commerce is progressing steadily in France: La Tribune explains that "France is aiming for 100 billion euros of ...

How does augmented reality optimize immersive marketing?

Brands keep looking for new and effective ways to convince their customers to buy their products or adopt their…
Thomas Dutronc on Green Background

Rental investment: why wait?

At work, I often hear: "I plan to invest in real estate in a few years". Immediately my hairs stand on end. Rental investment, ...

What is the difference between CMS and Framework? Which one to choose ?

Recently, one of my clients made some quotes for the redesign of his site. Spontaneously, he turned towards the ...

Why invest in real estate?

Investing in real estate allows you to benefit from a major effect: the leverage effect of credit. This effect measures profitability ...

Digital versus Print: bet on ROI, not on your assumptions!

I am in a bad position to talk about paper / print within a communication strategy. Indeed, I draw the essential ...

Studies to make web marketing your profession!

New professions are appearing with digital marketing. This booming sector welcomes new professionals (project manager ...

E-commerce: 10 ideas for packaging your products ... and your customers

For a few years that the blog has been developing, I first broached the question of SEO, then that of E-commerce. Yes…

Start-up creation: have you thought about the Silver Economy?

To create a start-up, you don't have to respect all the clichés. You don't have to be a white man ...

How to create an online SAS? For what cost?

Fantasy or Grail, business creation attracts nearly 600 candidates each year (000 in 591 according to INSEE).…
B2B email prospecting

B2b mail prospecting: should I buy company files?

A company that starts its activity in 2018 is facing the same major difficulty as its elders of the years ...

SME: what is a persona used for in your marketing strategy?

An SME with a high digital transformation index (ITN) grows 6 times faster than a "traditional" company: ...

Office rental in Paris, online methods

To carry out your activity properly, it is preferable to find a suitable workspace. Entrepreneurs are followers of ...

ESTA USA visa: the first step before the “business” visa

In April 2018, I spoke with you for the first time about the ESTA visa to go to the United States. The article ...

Create a startup: from finding an idea to formalities (kbis ...)

“A start-up nation is a nation where everyone can say that they can create a start-up. I want the ...

E-commerce category optimization: go to "motor pump"

In most of the E-shops that I follow, the product sheets are better and better informed and optimized for ...

Self-employed, what should you know before taking the plunge?

Because of the many advantages associated with it, self-entrepreneurship provides tangible solutions to implement well ...

Fall in the ranking and loss of traffic: at the bedside of Immobilier.notaires.fr

In June 2016, I published a first article on Immobilier.notaires.fr, then in the process of redesigning. The site was ranked 13th ...

Why and how to create a virtual switchboard?

Since 2013, the blog explains how to increase its traffic and capture prospects ("leads"). When an Internet user fills out a form or ...

Construction: how to start a business and find customers?

Recently, I had the pleasure of realizing a few sites of craftsmen and construction companies, often in the creation phase. Myself…

Why isn't Google indexing a page on my site?

SEO consists in implementing all the best known practices to ensure the good referencing of a site. The…

Go through a real estate agency to sell your property?

Real estate transactions between individuals represent around 50% of the market; the other half of real estate is sold by ...

Towards a state and companies digitized to the maximum?

Emmanuel Macron has been our President for 1 year. On this occasion, I came across his digital program.…

Artists: how to make your works known on the Internet?

Like any business owner who starts his activity online, an artist needs to make himself known in order to sell.…

Travel to the USA: what is ESTA?

I have already passed through the United States several times in the early 2000s ... in transit from LAX (Los Angeles) to ...

How to detect a water leak in a building?

The blog's primary purpose is to analyze the real estate market and provide feedback on purchases. We go here ...

How to evaluate the keywords that generate traffic?

"Hello Erwan, I wanted to know if it is relevant to calculate a traffic / keyword ratio to know the performance of keywords ...

Site speed: why HTTP / 2 associated with SSL is becoming the norm

Implemented since 2015, the HTTP / 2 protocol is disrupting the loading speed of sites and is slowly becoming the norm.…

Is the paper catalog still worth it in the age of digital marketing?

When I started my online business in 2012, 100% of my income came from natural referencing (SEO). More precisely,…

How Google indexes and updates the pages of a website?

"Hello Erwan, Being a bit in the internship at the moment so more in practice, I'm looking at my…

Change of domain name: be careful to keep the old one!

The life of a company sometimes goes through a change of name: takeover / merger, change of strategy, direction ... On the Internet, that ...

How to counter Adblock ad blockers?

Today I tried unsuccessfully to read an article crossed out by an advertisement. Cannot close it without Adblock. A…

Create your SASU online: user guide

The SASU is more and more often chosen by entrepreneurs for the flexibility it shows in ...

Is it better to create a start-up in France or in a tax haven?

Brussels has just denounced 7 European countries which in its eyes engage in tax evasion: Belgium, Cyprus, Hungary, Ireland, Luxembourg, Malta and ... ...

Digital communication agency: find your provider

Digital today has a central place for every company. However, faced with a growing number of qualified professionals, ...
Website logo creation software

5 essential tools to create a website logo

Finding a logo when creating a website is a crucial step, it represents an identity. You can…

My site is behind on Google. How to explain this?

"Hello, I am currently working on the natural referencing of the website https://www.babouche-maroc.com. I notice that the site is well structured…

E-commerce: how to sell wine in the United States?

Marion is working with the company Cargo 2 on an E-commerce project: the sale of wine in the United States. Currently, the ...

Uberization of the IT services sector

In the area of ​​the web and 2.0 services, service providers are joining the crowd and revolutionizing their activities ...

How to improve the natural referencing of my E-commerce?

"Erwan, I come to you because I have difficulties with natural referencing. During the internship, I am confronted with a…

Boulevard du Crépuscule: when Ardisson receives Squeezie

For once I'm going to talk about SMO (social media optimization) and therefore the generation of traffic / audience by networks ...

Should I use spelling errors for SEO?

"Hello Erwan, I had a question about SEO. I am creating a website and I did ...

Job description: the real estate hunter

Real estate agent specializing in real estate research, the apartment hunter is an intermediary who is responsible for the ...

Is it a big deal to have the same title tag and H1 tag on a page?

The question of the week is about the tag and the <h1> tag. Do they have to be different on a ...

Fake Google and TripAdvisor customer reviews: a good deal?

When two companies are neck and neck on the Internet, user generated content will ...

SEMrush competition positioning map: what to conclude?

The question of the week is related to benchmarking and particularly to how keywords determine our competitors on ...
website carousel

Should I use a carousel for my site?

In 2017, many E-shops still offer a carousel on their home page. So much so that the question comes up often ...

Paris furnished rentals: are there any new conditions?

The furnished rental market in Paris is constantly evolving, like any developing sector. These developments are made with ...
google search console 2

Why Google Search Console? How to set it up?

"Hello, I would like to put a google serach console HTLM code on the pages of the company's website. I don't…

What is the difference between a free SSL certificate and a paid certificate?

Last week, Michael received a quote from a company to upgrade their site to HTTPS. Google no longer leaves ...

Use blogging platforms to build a network of links?

"Question of the week" from Fabrice: When you search in google for example "Blog Tahiti", the first results point to ...

Why has my site disappeared from Google? Watch out for duplicate content!

"Hello Erwan, I take the liberty of writing to you because I had a problem within my company. There ...

SEO poker: the foreseeable withdrawal of Partouche

On May 15, 2013, an article in Le Monde announced the withdrawal of Partouche from online poker. First removed from ...

E-commerce referencing: site quality takes precedence over links

Worried about their presence (or more exactly their absence) in the rankings of search engines, many chefs ...

The canonical tag: to limit duplicate content on your site

Rand Fishkin has just released a video on the "rel = canonical" tag and its best possible uses. Impossible to ignore this tag ...

Detect and fix 404 errors with Screaming Frog

"Hi Erwan, We looked at some things together on the website of the company where I am doing my internship: aptatio.com. I ...

Ekolobreizh: how to help a Unusual Holidays and Weekends site?

"Hello Mr. BARGAIN, I work for the Ekolobreizh association (ekolobreizh.bzh) based in Finistère in Saint Goazec. The latter offers…

Should you hide or remove text on a mobile version of a site?

SEO question of the week: "Hello Erwan, I hope everything is going well on your side (maybe on vacation) ...

Lawyer: 10 ideas for finding clients on the web

Decree 2014-1251 of October 28, 2014, relating to the methods of communication of lawyers (= advertising), allows them to address ...

What is the maximum length of a title in SEO?

In 2011, MOZ tested different lengths of headlines in an article. Unsurprisingly, this article confirms: The importance of ...

Ranking Factors 2017: The SEMrush Study

SEMrush has just published a study on ranking factors in Google. The methodology is particularly interesting in the ...

Google places less value on hidden texts

The MOZ blog has just published an article on the topic "How does Google handle hidden CSS / javascript text?". The…

Why am I not following up on certain requests for quotes ...

I recently received the following quote request: Generally, every professional contact I receive remains confidential. Except…

Search Quality Guidelines: how Google assesses the quality of content

Google just updated its Search Quality Guidelines on May 11. These are recommendations for use by ...

Should you use breadcrumbs for your site?

"Hi Erwan, I'm wondering about using breadcrumbs at SEO level. Is it better to use a thread ...

E-commerce SEO optimization: where to start?

Since I have been operating for Formaouest or the UCO within the framework of E-commerce courses, I feel certain students at the…

How to do a quick web competition audit?

How do I know if I have a chance of ranking well on a query? Is it worth it…

SEO: does my site have toxic links? Should I disown them?

Stéphane works on the site http://combiercocktails.fr; after consulting his links from Ahrefs, he has the feeling that they present ...

Do Google and Youtube favor certain presidential candidates?

The Data for Good association has just launched a study via its Algotransparency site to worry about the highlighting of ...

How long does it take to see the effect of a link on your rankings?

If you've been following this blog for a few weeks, or even if you've been following SEO through another channel, you ...

Choice of keywords: you must gain customers, not visitors!

Hervé is thinking about the possibilities of developing the traffic of his site: is it a good idea to capture as much as possible ...

All our advice for choosing your status correctly

EURL, SARL, SA… there are many legal statutes for a company and it is not always easy to do so…

How to guarantee convincing results for a survey?

The survey plays a central role in many areas, especially in business where this tool allows to assess the opinion of ...

SEO Hero contest: what are the first lessons?

In November 2016, Wix published an article explaining why their SEO solution is the best: http://www.wix.com/blog/2016/11/10-reasons-why-wix-seo-is-the-best In the stride, the ...

Create a website: choose the right platform!

You want to create a website but hesitate between the different solutions? Some tips to help you choose a ...
Google Ads long tail

How to aim for the long tail with Google Ads?

In SEO as in SEA, keyword research is decisive. 80% of your traffic will come from keywords ...

Quick audit of an E-commerce and focus on Duplicate Content

Philippe remarks on his E-commerce, lucasdelli.com: That each color / product variation corresponds to a URL. As a result, many files ...

SEO International: what strategy to adopt to conquer several countries?

The SEO question of the week is about International SEO. What are the best practices if you are targeting several ...

Communication agency: real professional renewal

Rethink your profession thanks to a communication agency The digital explosion has radically transformed the marketing world. Communicate…

SEO: why does Google not display my meta description tag?

Question of the week: why isn't Google showing my meta description tag? "On Monday I changed the title and the ...

Backup, migration and redesign of a WordPress site

[Disclaimer: I'm not a Wordpress pro!] The idea is to document here the different steps that I have ...

How to properly reference your campsite? SEO Express audit

"Hello Erwan, I redid my list of keywords on Semrush. I took the keywords from Moténo and those…

Can we establish an Adwords report from deleted keywords?

Google Adwords question this week to change SEO: how to find deleted or paused keywords ...

Position Zero: how to be at the top of Google?

The question of the week concerns a subject never treated so far on this blog: the zero position or ...

Exchanging links: how to avoid a Google Penguin penalty?

In 2017 again, some SEOs have never heard of Google Penguin apparently. I want as proof this "request for partnership" ...

How to reference an audiovisual voice services site?

We are currently working on the referencing of Voix-Off-Pros.fr, specialist in audiovisual vocal services. Look, by the way, when I speak spontaneously about ...
ads

Practical case: 12 simple tips for a Google Ads campaign

Today, I'm taking a look at a friend's Ads campaign. I suggest you take a tour together and…

Practical case: is your page optimized for SEO?

Thanks to Sylvie for the question of the week, which concerns a web page SEO optimization example. "Hello Erwan,…

What is the long tail in SEO? (Infographics)

Natural referencing or SEO consists in occupying the first positions in Google to capture as much traffic as possible. And…

How to measure the impact of natural referencing (SEO)?

SEO question "of the week": "Hello! I allowed myself ... to leave you a message on your answering machine ...

E-commerce KPIs: feedback on the Wolfgang Digital study

Based in Ireland, Wolfgang Digital is a marketing agency "scientists". They base their web-marketing decisions on data analysis ... ...

SEO: should we fear duplicate content for its SEO?

Sandrine gives us the pleasure of contributing to the blog feed with a question about duplicate content: "Hello,…

Referencing workshop: study of a ceramic painting site

After an E-commerce 2 weeks ago, we are studying here a showcase site which presents the offer of an artist on ...

Should we adopt the Accelerated Mobile Pages (AMP) format?

1 / What is AMP? Concretely, the AMP offers Internet users a very refined version of a site: According to an article ...

How to miss your E-commerce? 5 mistakes to avoid

First reflex when I am told about the referencing of an E-commerce? Take a look at the traffic curve in ...

Open Source ERP: Is It Really Worth It?

Communication within a company is one of the essential issues of your professional life. Successfully interacting quickly with ...

Blogging on Le Monde or Huffington Post: a good SEO plan?

37th reminder: SEO = links + content. For content, you normally now have an idea of ​​what to write ...

Content writing: do you have to repeat the keywords?

Question of the week: "Hi! I hope you are doing well! As I told you before, I ...

Site speed: what is the impact of javascript or W3C errors?

SEO question of the week: "Hello Erwan! I would like to know the impact of 71 errors in javascript (limits…
Estimate Keyword Difficulty

How to estimate the difficulty of a keyword or a query?

Question received by email on 17/08 ... and we are already on the 29th. It was therefore time to look into it! ...

How to train in Web Marketing and find a job?

In recent years, the SEO / Web Marketing training offer has exploded. I want to group it into 5 categories ...
wolf wall street

Everything, now: Wolf of Wall Street syndrome

I just watched, 2 years late, The Wolf of Wall Street by Martin Scorsese. The film starts ...

What is a 301 redirect for? 6 questions to know everything

1 / What is a redirect? A redirection consists of directing the Internet user from one URL to another. Classic cases: ...

Generating audience on Youtube: Jul's strategy

I discovered rapper Jul by following Mister JDay's Youtube channel and analyzing one of his clips. I…

How to capture more traffic with an optimized structure?

The structure of your site impacts your ranking in search engines. 2 equal sites but making the choice ...
mobile web strategy

ADOBE study: 4 pillars for an effective mobile web strategy

ADOBE published in September 2015 an unambiguous study called "The mobile is the only strategy". I come from there…

What is the job of an IT consultant in SSII?

The advent of digital technology is generating the birth of new professions and enormous employment opportunities. We can get an idea ...

Euro 2016: are the criticisms towards the France team objective?

Football on Internet Business? This is not the first time .... and it even brought us back links (Ouest-France, Allez-Brest ...). As…

What are the uses of a Data Management Platform?

Although still too often misunderstood by marketers, Data Management Platforms are all the rage. TO…
AB Testing - Internet Business

Google Analytics A / B testing: optimize your conversions!

A / B testing and conversion optimization do not have the place they deserve in Web Marketing ... nor on this blog ...
Bypass Bloctel

Bloctel: what if you (finally) switched to Inbound Marketing?

Since June 1, 2016, the government has set up a list of opposition to canvassing, called Bloctel. Dirty…
email prospecting customer file

Should you buy a client email file for your prospecting?

Behind the question which title the article Should you buy a customer email file for your prospecting?, There are ...
Buy Google Keywords

How to buy keywords in Google?

The question may be surprising, but many Internet users are wondering how to buy keywords in Google: I…
Keyword planning

How to capture traffic on an expression or a keyword?

The subject has already been treated in different forms on the blog: how to gain visitors, capture traffic ...
Adwords cancer treatment

How do you know who owns a site, a domain name?

Like our galaxy, the number of Internet users and websites is constantly expanding. Among the new sites, not all of them offer ...
arton1413

Meet Up French Tech Quimper - April 20, 2016

This Wednesday April 20, a meet up was organized in Quimper around French Tech Brest +. The goal being to ...
Local results real estate agency pont l abbé

How to reference the site of a real estate agency?

New real estate agencies open every day ... while others close at the same time. Real estate agencies are businesses ...
ROPO themes

Web to store: definition and examples of relevant strategies

The web to store is the growing tendency of Internet users to seek information on a product, before ...

Presentation of ProvideUP, a platform for carrying out projects

In my previous article, I mentioned among the possibilities of outsourcing tasks, the use of platforms such as Coder, Upwork ...

Benchmarking: the real estate portal for notaries of the future

Benchmarking is the art of studying your competitors and getting the best out of them for your business. Method developed over the years ...
Keyword ideas

Should we drop keywords in favor of ideas?

Search engine marketing (SEM) is based on keyword research: Whether in ...
Profitable ecommerce

Can your E-commerce ever make money?

While hanging out on Buzzsumo one evening, I came across an article published on yourstory.com site: Published on…
Ecommerce Barometer

What web technologies and trends should you adopt for your site?

We regularly receive requests for quotes to redesign sites. Two main categories: Sites created on platforms ...

Tailor-made real estate: the new sales codes

The principle of tailor-made real estate is slowly establishing itself on the stone market, transforming the traditional codes of the transaction.…
SSL HTTPS Google SEO

How is HTTPS impacting SEO in 2016?

Since August 2014 and the announcement of SSL as a ranking criterion on Google, we have had the opportunity to deal directly with ...
Targeting Branded Keywords SEO

Branded keywords: should you target competing keywords in SEO?

MOZ has just published an article on the optimization of a site on the Branded Keywords, the key words or expressions which…
Amazon book store experience

When e-commerce energizes retail

In PONT-L'ABBE (29120), a town of 8 inhabitants where we have just set up our offices, commerce seems to be in bad shape.…
advice-innovate-like-a-startup

Innovate like a startup, a state of mind and tools: report of the event

The Technopole Quimper Cornouaille organized the debate “Innovate like a startup” on January 28, 2016. This event has been established…

FBA: should you entrust Amazon with the storage and delivery of your products?

The FBA program (fullfilment by Amazon - shipped by Amazon), allows e-merchants to delegate to Amazon the logistics of ...

Why negative reviews are essential in an E-commerce

Powerreviews has just published a study on negative reviews and their impact on the income of an E-commerce. It proves…
Google MOZ ranking factors

SEO ranking factors for a site in Google

Are you wondering how to position your site well in Google? We will deal here with SEO ranking factors ...
BREITLING REPLICA WATCH - Internet Business

TPE, PME: beware of hacking your “old” site!

Many companies have been on the web for years. An old site that does not evolve may be the ...

Practical guide to local and regional SEO on Google

The first version of this guide on local SEO dates from 12/02/2014. It came from a first exchange by email ...
Write a professional email

How to write a perfectly professional email?

Today we are going to get out of the 100% web marketing framework ... but not that much. Indeed, writing an email is ...
Google Search Quality Rating

Google's site quality assessment guide

For internal use only, Google has officially published for the first time the full version of its evaluation guide for…
Example emailing campaign

Emailing campaign: 6 powerful tips for success

To disseminate its message on the Internet, a company has several web marketing channels: SEA, SEO, SMO, affiliation, display ... ...

Google Search Console: the basis of SEO

Search engines, especially Google and Bing, provide webmasters with powerful tools to support them in ...

Can E-commerce do without SEO?

I just read an article from the English speaking site "Practical E-commerce", dated October 30, 2015. In this article, the author,…

E-commerce site referencing: 10 universal tips

This month, we had the pleasure of thinking about the online strategy for a merchant site. Here are the ...

50 concrete ideas to promote your site and your company

"If i was down to my last dollar I would spend it on public relations." If I didn't have any more ...

How to communicate on the web in times of crisis? The BIGARD case

In recent days, the pork crisis has been in the news: In 2015, whatever the sector of activity and ...

Black hat SEO: Attracta link blast test

Attracta is an American SEO tools and services company. Those who use a Hostgator account regularly receive their offers.…

Opinion on Godaddy's search engine visibility option

While renewing a domain name on Godaddy, I came across this: Marketing packaging is ...

Happy Holidays: How SEOs Prepare For It

I had thought of leaving a laconic "Happy Holidays and see you in 2015". But it was a bit tight in terms of the number ...

Learn black hat SEO techniques with Cdiscount

In charge of referencing a beautiful e-commerce for a few months, I review the leaders from time to time ...

Click-through rate and ranking in Google: the Attracta shortcut

In its latest mailing campaign, Attracta claims to shake the certainties of SEO: "What is the number 1 criterion that ...

E-reputation: how to silence bad tongues?

  Recently, I had the opportunity to deal with a fairly interesting e-reputation management case. First contact with the client: ...

What SEO strategy for 2015? Do you have a plan ?

Today, I received a request for a quote to take over a travel site. Spontaneously, I wanted to ...

François Rollin's post on cheap SEO

François Rollin's post: "Islam ... by franceinter I - Transcription: from 2:05, François Rollin ...

Generating website traffic: making links is not enough!

Inbound links make up about 40% of a page's search engine ranking factors. The first instinct ...

SEO quote: my top 10 SEO requests

  [I was sorting through my emails ... and I wanted to share it with you. I think that…

Click rate 2014 according to the position of a site in Google

Back to basics with a study published on the MOZ blog on October 1st. It concerns the click-through rate ...

The myth of the 200 Google ranking factors

  I recalled it in a previous article: any algorithm meets criteria. But those of Google do ...

Referencing your website efficiently and quickly

This beautiful promise stems from an email I just received (yes, yes, in October 2014). Without having requested it well ...

Juppé against Sarkozy: who wins on the net?

Nicolas Sarkozy and Alain Juppé in Cannes during the G20, November 3, 2011 (E. FEFERBERG / AFP).…

How to rank a site on the keyword "green background" in Google

  1 / Key word: characteristics and difficulty. Volume: the key word green background has a definite potential for ...

SSL electronic certificate, an asset for SEO

Google has just announced on its Webmaster blog that "HTTPS" will now be a ranking factor for its…

Optimizing the weight of images with Yahoo! Smush.it

Loading speed is important for a site: It contributes to a good user experience: a…

Living on passive income with the Internet?

Can we live on passive income with the Internet? It all depends on what we call "living". Let's take two fairly popular sites ...

1 & 1 ecommerce review: how not to shoot the ambulance?

One of my clients asked me what I thought of the 1 & 1 offers. Rather than going on a ...

Google Penguin SEO Penalty Solution - Panda

While the TV program did not inspire me this evening, I was contacted by the webmaster of the site http://www.alovelyworld.com, who meets ...

Links (backlinks, netlinking…): what strategy to start?

Links are a very strong sign of popularity for search engines. But when we talk about links, about ...

First page in Google guaranteed with SEOTAGE and GREEN SEO

In the past few weeks that I've been really interested in Twitter, I've made a lot of contacts, some with developers. I…

Google ranking on the expression "legal English"

Do you think SEO is reserved for ultra-competitive expressions like "credit buyback"? Well no.…

How to choose an SEO agency and evaluate its SEO?

  Whether on the web or on freelance sites, SEO / referencing services are numerous. How? 'Or' What…

Recycle its content to produce new articles

On February 27, 2013, I published the article "Rank your site well on search engines". His proofreading ...

Farmhouse: the plague of the real estate negotiator?

When I worked for a notary as a negotiator, I was quite proud of my estimates in relation to the price ...