4 tohutohu mo te hoahoa waitohu pakihi angitu

He huānga matua o te ahua o te kamupene me te waitohu, ko te tohu he taputapu hokohoko kaha. Na whai i a maatau tohutohu 4 mo te hoahoa waitohu angitu.

He aha te moko pai?

Me timata tatou ki nga kaupapa: he aha te "tohu pai"? He aha te hua ka puta? He aha ta tatou e tumanako mai i te waitohu whai hua?

He tino pai tenei taputapu maha mo te kukume i te hunga whakarongo ki to waitohu, i te wa e hoatu ana ki a ratou he ahua pai me te maumahara. Ka awhina ano tana hoahoa ki te wehewehe i to kamupene, ana hua me ana ratonga mai i te whakataetae, me te whakanui i to paanga ki tetahi maakete motuhake.

No reira, kaua e whakapohehe noa i nga paearu rerehua o to waitohu - he mea noa iho. Tuatahi me whakarite kia tika tana mahi. I te mutunga, me pai te ahua o te waitohu pai, engari ko te mea nui kia tutuki i ana whainga tohu me te tono ki te hunga whakarongo.

Ma te whakaaro ki tenei, ka whai waahi te waitohu angitu ki runga i o hua katoa, i to pae, i runga i to papaaho korero, aha atu. Ina koa, ka taea e koe te tohu ki runga tūemi pānuitanga ki te tuku ki o kaihoko, o tumanako me o kaimahi me o hoa pakihi. He mea whakapaipai ki to waitohu, ka awhina enei taonga umanga ki te hora i to waitohu, ki te mohio me te awhina i te marea ki te maumahara. Ki te whakawhaiaro i nga mea panui kia tino pai, whakaute i to tutohinga whakairoiro, hei taapiri atu ki te whakauru i te ingoa o to waitohu me to tohu.

Me pehea te hanga i to ake waitohu?

Inaianei me titiro ki etahi tohutohu raima mo te hanga i to ake waitohu.

1. Whakaarohia to waitohu me to pakihi

Ka timata te hoahoa moko ki te rautaki. Ae, ko te waitohu pai me uru ki tetahi rautaki hokohoko nui. 

I mua i te tiimata, me mohio ki to tohu. Tautuhia o raatau ahuatanga, uara, kaha, wawata, hunga whakarongo, aha atu. No reira, ka taea e koe te whakarite i te hoahoa o to waitohu kia hoatu he ahua pono ki to waitohu me te eke ki o whaainga.

Kia taea ai te hanga i tetahi tuakiri waitohu kaha, me whakarite kia rite to tohu ki to pakihi me nga hua, ratonga ranei e tukuna ana e koe.

2. Whakatauhia te momo moko

Monogram, logotype, abstract, mascot, pictogram or coat of arms: he maha nga momo tohu. I konei ano, me whiriwhiri e koe te mea e pai ana ki te wairua o to waitohu.

Ahakoa he aha taau e whiriwhiri ai, heoi, ka tohutohu koe kia ngawari noa. A ape i nga korikori e kore e tika kia whakapouri i to waitohu. Mēnā ehara koe i te kaihoahoa ngaio, tohua he momo waitohu (to ingoa kamupene), me te tuhi ngawari pea.

3. Kōwhiria ngā tae tika

Tuarua, ka whai waahi nui nga tae ki te tuku karere a te waitohu. I roto i te meka, ia ka puta te kare a te tae, ka noho hei karere ka kawea ki te marea. Hei tauira, ma te whakamahi i te whero hei tae matua o to waitohu ka whakaputa i te ahua hihiri, pukuriri, hihiko hoki. Engari, ko te puru ka puta te ahua o te atawhai, te pono, me te haumaru. 

Ko te tikanga, whakamahia nga tae kanapa me te maia hei hopu i te aro o te tangata. Engari kia tupato, me whakaatu ano i te ahuatanga o to waitohu. 

4. Whakamahia nga momo momotuhi tika

He maha nga kaihoahoa e wareware ana ki te whiriwhiri i nga momo momo ahua ka waiho noa iho. Heoi ano e whakaatu ana i te ahuatanga o te waitohu. Koinei te take e tika ana ki te kowhiri i tetahi momotuhi e tika ana mo to kamupene me to iwi.

Hei tauira: ko te momotuhi tuhi-a-ringa ka taapiri atu i te pa tangata, engari ko te tuhi rerehua ka puta te hihiko. I tua atu, he ahua nui ake te ahua o te momotuhi maamaa me te whakaahuru.

Hei karo i te rangirua, me mohio hoki kei te tino marama te tuhinga o to waitohu.

Ma te whai i enei tohutohu, ka taea e koe te hanga i tetahi tohu pai me te kore e utu i tetahi kaihoahoa ngaio. Ma tenei ka taea e koe te whakawhanake i to tohu i te utu iti ake, me te kore e whakakore i te tupono ki te whakapiri atu ki tetahi tohunga ngaio i muri mai.