Should you block AI crawlers in robots.txt?
Training collection, AI search and user-triggered fetches are three different things, and a blanket block treats them as one. How to decide, write the rules and check what…
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The author
Erwan
Third-party cookies in Chrome: what changed for tracking
Chrome did not remove third-party cookies, and several Privacy Sandbox APIs are being retired. Here is what that means for your tags, your consent handling and your reporting.
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How to change your domain name without losing traffic
A domain change is not just a new address on the same pages. It works when old links, files and customers still reach something useful, and when you…
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How to choose a digital marketing agency
A digital marketing agency earns its place when it solves a problem you cannot solve alone. How to frame the need, read a proposal and compare evidence rather…
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Managing SEO for a small business: tools and priorities
Managing search for a small business is mostly a question of order: which pages matter, which problems block them, and which tools earn their cost. Here is a…
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Rich results in 2026: structured data that still works
Google keeps shortening its list of supported rich results, and the FAQ and HowTo displays have now gone. Here is how to match structured data to real content,…
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SEO for charities: pages that actually help people
Visibility is only worth having if it leads someone to the right contact, resource or event. A practical way to organise the pages that carry a charity's work,…
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How to optimise a shoe product page for search
A footwear product page has to let someone recognise the model, pick the right size and understand the purchase terms. Everything search engines reward follows from getting that…
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How to choose an SEO consultant: skills and proof
Comparing SEO proposals means looking past the price at skills, evidence and deliverables. A practical way to define the brief, read a case study and keep control of…
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Editing SEO titles and meta descriptions in WordPress
The SEO title and meta description are set page by page in WordPress, usually through an SEO plugin. Here is where to edit them, how to check what…
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How to choose a web host: needs, costs and security
The cheapest hosting plan is rarely the one that keeps a business site running. Here are the checks that separate a workable plan from an expensive lesson: compatibility,…
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People Also Ask: finding questions worth writing about
Suggestion tools show how a subject is phrased, not which questions deserve a page. A method for sorting the leads, judging the need behind each one and deciding…
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7 e-commerce checkout mistakes that cost you sales
Seven recurring problems that make an online order harder than it needs to be, from hidden delivery costs to untested launches. Each one comes with a check you…
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Is a one-page website enough for local SEO?
A single page can carry a small trade business, until several services each need their own answer. How to tell which case you are in, and what to…
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How to rank for a niche keyword
Ranking on a narrow family of queries starts with how customers describe the product, not with repeating one phrase across the site. Here is how to map real…
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CMS or framework: which suits your website?
WordPress or Symfony, Drupal or Laravel: the choice decides how you publish, extend and maintain the site. Here is how to compare the two on evidence you can…
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Ecommerce category pages: content, filters and SEO
A category page should help buyers compare and decide, not carry a wall of text under the grid. This is how to pick the categories worth the work,…
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Page not indexed by Google: find the real cause
A page not indexed by Google is not necessarily penalised, and not every URL needs to be in the index. Here is a diagnostic order that avoids rewriting…
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Which keywords actually bring useful traffic?
Traffic divided by keyword count is not a measure of SEO quality. Here is how to separate coverage, clicks and useful enquiries using data you can actually defend.
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How Google crawls, indexes and refreshes pages
Publishing a page and having Google index it are two separate operations. Here is what happens in between, and how to check crawling, canonicals and redirects on your…
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HTTP/3 and TLS 1.3: what really speeds up a site
HTTP/2, HTTP/3 and TLS 1.3 decide how quickly a browser and a server start talking. What each one changes for loading time, what it cannot fix, and how…
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Optimising your site for AI search: what works
Advice on AI search has outrun the evidence. This piece sets out what Google and OpenAI actually document in September 2026, and what still belongs in the speculation…
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Remove product prefixes from WooCommerce URLs safely
WooCommerce lets you rename the product and shop bases, not delete them. Here is what full removal really costs, and how to judge whether your shop should attempt…
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Ecommerce SEO: a step-by-step guide for online shops
A shop that does not rank rarely needs more content first. This ecommerce SEO guide sets out the order of operations, from measurement and technical fixes to categories,…
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Google Search Console: how to set it up and use it
Verifying a site in Search Console takes twenty minutes, then nobody remembers what to look at. A practical walk through property types, verification and the reports that repay…
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Canonical tags: fixing duplicate content without hurting SEO
One page, several addresses: filters, tracking parameters and product variants all create duplicates. The canonical tag tells Google which URL to treat as the reference, and it is…
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Finding and fixing 404 errors with Screaming Frog
A 404 error that vanishes between two crawls is usually a configuration difference, not a fix. How to set up Screaming Frog, read the response codes and decide…
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Website redesign without losing your Google rankings
Removing pages and changing URLs is the risky part of any redesign. Here is how to inventory what you have, decide what to redirect, and check the result…
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How Google judges content quality: the official criteria
Google states its quality criteria in two public documents, and neither is a ranking checklist. Here is what the rater guidelines, E-E-A-T and the spam policies ask of…
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Choosing a website platform: WordPress, Wix or Shopify
WordPress, Wix, Shopify, Squarespace and Webflow solve different problems, and the gap shows up in five-year costs rather than monthly fees. Here is how to pick the one…
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Long-tail keywords in Google Ads: method and limits
Long-tail searches still convert, but Google Ads no longer lets you buy them one by one. What the low search volume status means, and how to build campaigns…
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Duplicate content on ecommerce sites: audit and fixes
An online shop generates duplicate URLs by design: variants, filters, pagination and supplier text. Here is how to audit each source and decide what Google should actually index.
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International SEO: URL structure, hreflang and local content
Country domains, subdomains or subdirectories: the structure matters less than the consistency behind it. A practical method for targeting several languages and markets without breaking indexing.
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Unhappy with your digital agency? How to switch
An agency that costs a lot and reports little is usually a framing problem, not a talent problem. Here is how to judge the work on evidence before…
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What a website maintenance contract actually covers
Updates, backups, monitoring, support: a maintenance contract bundles four very different jobs. Here is what each one covers, what falls outside it, and which clauses decide your autonomy.
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Google isn't showing your meta description: why and what to do
Google rewrites most meta descriptions, and a new one can take weeks to appear. How snippets are built, how to tell a crawl delay from a rewrite, and…
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