Search engine optimisation — SEO
Help customers find the services they are looking for.
Gloria works on your website’s SEO: relevant searches, service pages, content and technical improvements. The aim is to make your offer visible to suitable prospects and then track the enquiries it generates.
Start with your business
Does your business appear for its name but rarely for its services? Are competitors found for topics you know well? We connect customer searches, priority services and existing pages. The work can address a local area, a wider market or B2B expertise; local SEO is one use case within the service.
A local business may need a few strong service pages. A specialist B2B company may need to explain an unfamiliar service, its applications and the way an engagement works.
Bring the right pieces together
An accessible website
Check that useful pages can be reached and understood. Technical SEO audits.
Clear, useful content
Answer the questions that come before an enquiry. SEO content.
Consistent local information
Connect your business profile, services and real coverage area. Local SEO.
Relevant links
Understand existing mentions and suitable opportunities. Link building.
Choose a manageable plan
If visitors cannot tell where you work or what a service includes, improving that page may be a better first step than publishing another article. We use your offer, the existing site and available data to choose the priorities.
A proposal defines the pages, interventions, review and follow-up. A one-off project may solve a specific problem; ongoing work should correspond to useful improvements and maintenance.
Connect visibility with business activity
Impressions and clicks help explain search visibility. Relevant enquiries, quotes and sales help explain its value. We bring these together where your systems and sales process make that possible.
Updates distinguish completed work, observed changes and the next decisions. Search positions and customer numbers are not guaranteed outcomes.
Questions and answers
Do we need a new article every week?
Not necessarily. Frequency follows the content plan. Improving a service page, fixing a technical obstacle or updating an existing resource may be more useful.
Can we start with one problem?
Yes. An indexing issue, an unclear service page or inconsistent local information can be addressed through a defined project.
Discuss your project
Share your priority services, your market and what the website currently contributes to your business.
Discuss your project