Website redesign: choose the changes that matter.

Look at a complete customer journey

Can someone understand the service, check whether it suits them and send an enquiry? Do they receive a useful confirmation? Try the same journey on mobile and ask the people who handle enquiries where customers tend to get stuck.

Your own editing experience matters too. If a routine change requires rebuilding a page, that constraint belongs in the brief.

Use measurements to inform the decision

Compare important pages under defined conditions. PageSpeed Insights can help investigate loading performance, alongside real-world use and the site’s constraints.

Older reports may still mention Google Mobile-Friendly Test. That service has been retired. Mobile checks should examine the current layout and interactions rather than rely on an old pass or fail result.

Choose the scale of work

Fix

Address a broken form, missing information or a problem limited to a few pages.

Improve

Rework content, navigation or templates where the technical foundation still serves the business.

Redesign

Rebuild the structure and page system when the existing limitations prevent the required improvement.

Compare the total cost, migration effort and future maintenance, not just the visual change.

Connect the different parts of the project

The French resources Consultation SEO, Refonte WordPress, Audit UX and Maintenance site cover the linked subjects of search, WordPress redesign, user experience and maintenance.

Your project does not necessarily need four separate services. The proposal should select the work that solves the actual problem. See also our WordPress redesign approach.

Gather what needs to be kept

List the pages, content, images, forms and integrations. Identify the pages that bring enquiries and any commitments attached to publications or links.

Then define the recovery point, test environment and acceptance checks. The budget should distinguish design, writing, implementation, features, third-party costs and maintenance.