7 e-commerce checkout mistakes that cost you sales
Seven recurring problems that make an online order harder than it needs to be, from hidden delivery costs to untested launches. Each one comes with a check you…
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E-commerce
Ecommerce SEO: a step-by-step guide for online shops
A shop that does not rank rarely needs more content first. This ecommerce SEO guide sets out the order of operations, from measurement and technical fixes to categories,…
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Duplicate content on ecommerce sites: audit and fixes
An online shop generates duplicate URLs by design: variants, filters, pagination and supplier text. Here is how to audit each source and decide what Google should actually index.
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Robots.txt for online shops: facets, carts and AI crawlers
An ecommerce robots.txt governs crawling, not indexing — a distinction that matters once filters, sorts and pagination multiply your URLs. Here is what to block, and where AI…
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E-commerce SEO: the fundamentals that still matter
A shop is not a brochure site: filters, variants and pagination turn 500 products into thousands of URLs. The fundamentals, in the order an audit works through them.
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Ecommerce deliveries: cutting losses and disputes
A broken or missing parcel costs far more than the item inside. Where liability sits, what proof to archive, how to pack by product type and how to…
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Three checks to run before opening an online shop
Opening an online shop takes days; finding buyers takes months. Three pieces of research — demand, keywords and competitors — decide which of those two you are about…
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Discontinued product pages: 404, 410 or redirect?
A product is withdrawn from sale and its page still ranks. Choosing between a 404, a 410 and a permanent redirect is a routine catalogue decision, and the…
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Ecommerce conversion: what to measure, what to fix
Conversion rate is the most quoted figure in ecommerce and the worst defined. This piece sets out what to count, which benchmarks hold up and which checkout frictions…
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