Should you block AI crawlers in robots.txt?
Training collection, AI search and user-triggered fetches are three different things, and a blanket block treats them as one. How to decide, write the rules and check what…
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SEO
How to change your domain name without losing traffic
A domain change is not just a new address on the same pages. It works when old links, files and customers still reach something useful, and when you…
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Rich results in 2026: structured data that still works
Google keeps shortening its list of supported rich results, and the FAQ and HowTo displays have now gone. Here is how to match structured data to real content,…
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SEO for charities: pages that actually help people
Visibility is only worth having if it leads someone to the right contact, resource or event. A practical way to organise the pages that carry a charity's work,…
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How to optimise a shoe product page for search
A footwear product page has to let someone recognise the model, pick the right size and understand the purchase terms. Everything search engines reward follows from getting that…
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Editing SEO titles and meta descriptions in WordPress
The SEO title and meta description are set page by page in WordPress, usually through an SEO plugin. Here is where to edit them, how to check what…
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Is a one-page website enough for local SEO?
A single page can carry a small trade business, until several services each need their own answer. How to tell which case you are in, and what to…
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How to rank for a niche keyword
Ranking on a narrow family of queries starts with how customers describe the product, not with repeating one phrase across the site. Here is how to map real…
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Ecommerce category pages: content, filters and SEO
A category page should help buyers compare and decide, not carry a wall of text under the grid. This is how to pick the categories worth the work,…
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Page not indexed by Google: find the real cause
A page not indexed by Google is not necessarily penalised, and not every URL needs to be in the index. Here is a diagnostic order that avoids rewriting…
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Which keywords actually bring useful traffic?
Traffic divided by keyword count is not a measure of SEO quality. Here is how to separate coverage, clicks and useful enquiries using data you can actually defend.
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How Google crawls, indexes and refreshes pages
Publishing a page and having Google index it are two separate operations. Here is what happens in between, and how to check crawling, canonicals and redirects on your…
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Optimising your site for AI search: what works
Advice on AI search has outrun the evidence. This piece sets out what Google and OpenAI actually document in September 2026, and what still belongs in the speculation…
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Canonical tags: fixing duplicate content without hurting SEO
One page, several addresses: filters, tracking parameters and product variants all create duplicates. The canonical tag tells Google which URL to treat as the reference, and it is…
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How Google judges content quality: the official criteria
Google states its quality criteria in two public documents, and neither is a ranking checklist. Here is what the rater guidelines, E-E-A-T and the spam policies ask of…
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International SEO: URL structure, hreflang and local content
Country domains, subdomains or subdirectories: the structure matters less than the consistency behind it. A practical method for targeting several languages and markets without breaking indexing.
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Google isn't showing your meta description: why and what to do
Google rewrites most meta descriptions, and a new one can take weeks to appear. How snippets are built, how to tell a crawl delay from a rewrite, and…
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How to structure a website for SEO, step by step
Most sites do not have a structure so much as a history of additions. Here is how to design the tree, control click depth, link pages properly and…
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Click-through rates by Google position: what the data shows
Position one takes more than a quarter of clicks, and page two barely exists. Here are the published CTR figures by position, what AI Overviews changed, and how…
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Title tag vs H1: what's the difference and how to write both
The title tag and the H1 both carry a heading, and WordPress often fills both from the same field. They sit in different places, serve different readers and…
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Google ranking factors: confirmed, correlated and made up
Lists of 200 Google ranking factors mix documented signals, loose correlations and plain folklore. Here is what Google's own documentation confirms, and what it quietly contradicts.
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Featured snippets: how to win position zero
Google will not let you request the box at the top of its results, and no markup exists for it. Here is what the documentation says, what the…
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What Google's quality rater guidelines mean for your site
Google publishes the manual it gives its search quality raters. Here is the part that applies to a whole site: page purpose, YMYL topics, business identity, reputation and…
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Long-tail SEO explained, and how to find your terms
Rare, precise queries rarely bring much traffic on their own, yet together they account for a large share of search demand. Here is what long-tail SEO covers, what…
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Duplicate content: what it really costs your rankings
Google groups near-identical pages and picks one to show. That choice is an economic problem rather than a punitive one, and three situations deserve more attention than the…
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Netlinking: link building strategies that hold up
Backlinks still count, but the sources that are safe to use have narrowed. A practical look at the link building strategies that stay defensible, the ones Google treats…
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Can nofollow links get you a Google penalty?
Inbound nofollow links do not trigger a Google penalty, and they have not since the attribute became a hint in 2019. The real exposure sits on your own…
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Sitewide links: are footer and menu links an SEO risk?
A footer link on a 3,000-page site produces 3,000 backlinks from a single domain. Here is how Google actually treats sitewide links, and what to check before worrying…
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What an SEO audit covers and what it delivers
An SEO audit is a dated snapshot, not a verdict. Here is what the six areas cover, what the deliverable actually looks like, and what no audit can…
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