Long-tail keywords in Google Ads: method and limits
Long-tail searches still convert, but Google Ads no longer lets you buy them one by one. What the low search volume status means, and how to build campaigns…
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Paid search
Google Ads: 10 up-to-date tips for your first campaign
Conversion tracking, consent signals, Demand Gen migrations and smart bidding: the settings that decide whether a Google Ads campaign works. Plus the old habits that no longer apply.
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Buying keywords on Google: how the auction works
Buying keywords on Google means entering an auction that is re-run at every search. Here is how the bidding works, what decides your position, and what to measure…
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Google Ads coaching: run your account with an expert
Coaching means you keep the Google Ads account and learn to read it, with a consultant beside you. Here is what the sessions cover, what has to work…
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Google Shopping CSS: should you use a third party?
Google Shopping is a CSS, switched on by default the moment you link Merchant Center to Google Ads. Here is what a third-party comparison service changes, and what…
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Landing pages that actually work for Google Ads
A landing page is judged against the ad that led to it, not in isolation. Here is the order of checks that moves the needle, from destination rules…
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