Compare the work on offer, not just the promise.

Explain the need before requesting proposals

Describe the offer, customers, market and role of the website. Include the problems observed, work already completed and people available to contribute.

That context makes responses easier to compare. Without it, writing, technical analysis and local SEO can be presented as though they are interchangeable solutions.

Read what is actually included

• Analysis: sources, pages, markets and depth of review.
• Production: content, corrections, settings and limits.
• Implementation: who does the work and who approves it.
• Follow-up: data, reporting and decisions expected.
• Cost: fees, tools, purchases, duration and renewals.

Ask a concrete question: “Who will implement the audit recommendations?” A clear answer helps you compare the total effort and cost.

Look at results in context

A useful example explains the initial problem, actions, time period and measurement limits. An impressive percentage without that context does not tell you what is likely to happen in your business.

A certification may confirm a particular course or assessment. It does not replace examining the proposed work, its relevance and the person who will carry it out.

Understand the working relationship

You should know who responds, who implements changes and how decisions are approved. Account ownership, access to data and delivery of working material should be clear.

Review the exit arrangements and any commitments attached to links or publications. You need enough information to understand the work and continue managing the website.

Question commitments nobody fully controls

A guaranteed first position, unlimited content or a certain financial return needs careful explanation. A provider can control its work, not every search-engine decision or your sales process.

Gloria’s proposals define the scope, deliverables and agreed price. Read about our SEO approach.