Website design and redesign in French-speaking Switzerland

The first step establishes your services, the cantons or localities concerned and the clients you want to reach. We then compare relevant competitors and quality examples: how they explain their offer, trust information, journeys and evidence. Industry-specific constraints are identified before adopting a marketing practice observed elsewhere.

Keyword research follows these choices. “renovation company [locality]” and “hair appointment booking [locality]” illustrate two intentions to explore depending on the business. Vocabulary and languages are examined for the intended audiences; a French-speaking market does not automatically justify German and Italian pages. Available data helps prioritise needs, without inventing volumes.

The study guides the site structure, content, photos and contact methods. Indicators concern enquiries that match the scope, appointments, sales or time saved. The quote specifies the planned level of research. Local pages are only created when they explain an offer and presence that are genuinely relevant.

Take a service business working in several localities in French-speaking Switzerland. Two municipalities close together on a map do not always involve the same travel, teams or available services. The website must explain this coverage using your actual criteria: regular areas, travel assessed case by case and activities offered in each area.

We would start with a service page specifying what the business does and how to prepare an enquiry. An additional local page becomes worthwhile if it can provide distinct information: access to premises, a team, an authorised project example or working arrangements. A list of cantons does not replace these elements.

This case is fictional, but the method is concrete: before writing a new page, we check which question it answers. You get a structure your clients understand and that you can maintain as your areas or teams change.

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Prices for your own Swiss services follow the information you approve. They must not be confused with the budget for Gloria to create your website, which is quoted and invoiced in euros. The CHF equivalents displayed on this page help you understand that budget.

A German or English version also requires clarification of booking, confirmation and planned commercial responses, not just the homepage text.

For a redesign, a representative selection is enough to get started: your main services, some accurate content, pages still in use and tools you want to keep. You do not need to send your entire client database or confidential documents immediately to explain the need.

A business presenting its work can prepare three different examples. For each, specify the request type, your contribution and what the photo helps explain. A useful caption distinguishes a design choice, a constraint resolved or a speciality; it does not simply add a city name to an image.

For a CMS website package, we define the updates you will make: services, team, opening hours or projects. This list helps choose the tool and plan a handover using content relevant to you. The amount of information to clean or migrate may matter more than the final number of pages.

We prepare plausible browsing situations: someone discovers a service on their phone, another looks for a locality served, a third uses an old link. The check establishes whether each finds the right contact and understands what will happen after their enquiry.

For a multilingual website, the same service is followed through to the final message in the agreed languages. For an online shop, the check covers the journey defined in the quote: product, contact details, delivery, payment and confirmation. A particular payment method is not considered available until your platform and account have been examined.

We also identify the person who can edit information and the costs to monitor after delivery. The domain stays in your account, with you handling purchase and renewal. Hosting and external services are separate choices. You can therefore compare day-to-day operation and project cost beyond its appearance.

For lawyers, the LLCA governs advertising and professional secrecy. Notarial practice also depends on the canton: the Geneva example includes strong restrictions on solicitation and advertising activities. The canton and professional status are therefore starting information for the project.

The legislation, articles and implications for the website are presented in our Swiss guide for lawyers and notaries, with official sources, including Fedlex — LLCA, RS 935.61, French text, as of 1 July 2025.

The illustration shows how content choices should translate into a page: an identifiable offer, useful information and a clear next step. The project uses your services and evidence, with the particular characteristics of your market.

● ● ●Illustrative example

Your project in practice

A website adapted to your market in Switzerland

Your offer

Services and cantonal context

Your market

Languages and service area

Useful action

Clear pricing information and contact details