Website design and redesign in France

Before choosing a CMS or designing the homepage, we examine your offer, customers and the businesses they compare you with. The benchmark covers services, verifiable claims, contact or purchase journeys and missing information. National or international references can supplement direct competitors without being confused with your actual market.

We then investigate how customers express their needs. “Bathroom renovation quote” and “balayage booking [city]” illustrate very different intentions depending on the industry. Enquiries you have received and available data help confirm priorities; no search volume or commercial potential is invented to fill a site structure.

The result links each page to an offer, an audience, evidence and a measurable action. Selected KPIs may be useful enquiries, appointments or sales margin. The research is scoped in the quote. Page numbers follow the needs covered, rather than automatically multiplying industries and towns.

Take a fictional example: a renovation company works mainly through recommendations but wants more enquiries for complete bathrooms. Its old website gives equal prominence to minor repairs, painting and renovations. Changing colours alone will not solve the problem: visitors must understand the new priority and see what the business actually handles.

We would organise a main page around these projects, with authorised work examples, the stages of the first conversation and information for assessing an enquiry. Repairs would remain accessible if still offered. Useful photos, pages and links from the old website would be examined before any deletion. You therefore retain the information already serving your customers while giving greater prominence to the work you want to develop.

This approach also suits a firm becoming more specialised or a retailer adding collection: the website's organisation follows changes in the business.

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A link to an already operational service may be enough. Automatically transferring information between two tools requires additional checks: which data is sent, who receives it and how can a failed transmission be identified? We distinguish this need from simply presenting services.

A large number of coherent pages therefore does not necessarily imply a difficult project. Conversely, a single booking linked to several teams can significantly change the scope.

Before writing, choose a few enquiries you would like to receive and a few that waste your time. Remove their personal data, then describe what distinguishes them: service, area, client type or project preparation. This material produces more precise pages than a general keyword list.

• A priority activity, including what you accept and what you do not offer.
• An explained project: initial need, intervention and observable result, without invented commercial figures.
• Questions you often answer before preparing a quote.
• Documents and access available for a redesign, without sending a password in the first form.

We can then match each piece of information to a location: an explained photo on the service page, a detail in the form, a condition near the button or an answer on the practical information page. The text becomes a tool for preparing contact.

Reviewing is not just approving a mock-up. One journey starts from a specific service and must lead to an understandable enquiry on a phone. A second uses an old website address. A third simply looks for the business's contact details. These tests identify different obstacles.

For the chosen form, we plan a test with the required fields, an input error and confirmation of delivery. For administration, you test a representative change, such as a price or photo. The report distinguishes what has been tested from what depends on an external service.

Finally, you have a clear division of responsibilities: content to keep updated, any tool subscription, hosting and agreed maintenance. You continue to buy and renew your domain in your own account. These decisions make the website usable after launch, rather than merely presentable on delivery day.

A lawyer's website and a notarial office's website do not follow the same rules. The RIN governs lawyers' communication; the French notarial regulations notably prohibit paid search. We therefore adapt channels, domain, evidence and contact journeys to the organisation's status.

The texts, articles and implications for the website are presented in our France reference guide for lawyers and notaries, with official sources including the Conseil national des barreaux — RIN, Title II.

The illustration shows how content choices should translate into a page: an identifiable offer, useful information and a clear next step. The project uses your services and evidence, with the particular characteristics of your market.

● ● ●Illustrative example

Your project in practice

Clearly explained services for your industry

Your offer

Services actually offered

Your market

Towns actually served

Useful action

Quote enquiry or appointment