Website design and redesign for hair salons in Belgium

The benchmark observes establishments your customers can actually compare: styles shown, specialities, access, opening hours and the route to booking. We also look at how the best examples explain colouring or a first appointment. Your difference should be visible in your services and photos, rather than a generic claim to be an “unmissable” salon.

Research into search phrases follows this work. “Hairdresser [town]” and the Dutch equivalent “kapper [gemeente]” can be studied when your audiences and service justify both languages. For a speciality, we check the vocabulary customers use and its consistency with the service actually available to book.

The result organises useful pages, the gallery and links to the right calendar, with the same practical information in each language. Indicators focus on confirmed bookings and requested services, rather than visits alone. Research depth is specified in the quote; a translation does not become an additional local page without distinct content.

Take a fictional salon in Brussels whose team receives enquiries in French and Dutch. A client discovers a colouring service in one language, then opens a calendar where the labels differ. She may hesitate between a touch-up and a transformation, or choose the wrong add-on. Translating the homepage alone is therefore not enough to prepare the appointment.

We would establish a mapping between the services on the website and those in the calendar. Each page explains what is included, what needs confirmation with the team and which button to follow. When the external service is available in only one language, the website makes this clear and gives clear guidance on the choice to make.

The number of versions depends on your customers and your capacity to welcome them. The aim is a coherent journey, rather than displaying languages the salon could not subsequently review or use to reply.

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This preparation avoids copying an old menu into several places. A responsible person approves the reference version; translations and changes follow that basis. If you change a package, the relevant pages and calendar entries must be easy to identify.

A long technical list can remain in the booking tool. On the website, understandable categories first help visitors choose: cut, colour maintenance, colour change or event styling, according to your actual services.

Someone unfamiliar with the salon wants to recognise its atmosphere and know how to get there. Prepare authorised photos of the space, team and a few work examples. Captions can specify the speciality shown without turning every image into an advertising message.

For directions, retain information you can confirm: entrance, floor where relevant, nearby stop or parking. Accurate guidance helps more than a long description of the municipality. If you have several establishments, each has its own practical information and appointment link; visitors must not discover a different address when confirming.

The website can also explain arrangements that change how a visit is prepared: a prior consultation for certain projects, an accompanying person or an event service, only when consistent with your operations. These details appear near the relevant service to avoid making all navigation cumbersome.

We first compare a link to your existing calendar with the integration options it offers. Adding a second time-slot form without synchronisation can create competing requests; this option is not treated as a genuine booking. Deposits, reminders and cancellations depend on your service and the rules you approve.

Tests follow a regular haircut, a service requiring advice and, if planned, a language change. We check the selected salon, intended service, price information and final message. You also review an example menu update if administration is part of the project.

For a redesign, links shared on your social profiles and old pages are included in the initial assessment. Continuity of these routes matters as much as the new visuals. The quote specifies the chosen connections and distinguishes their subscriptions from the build price.